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Crafting a joke often starts with a solid setup. In this article, we’ll break down the elements of a great setup and how it leads to a successful punchline. We’ll review examples from both classic and contemporary comedians, analyzing what makes their setups effective. Additionally, we’ll provide tips on brainstorming setups that can lead to unexpected and hilarious conclusions. With practice, you’ll be able to create setups that hook your audience and keep them laughing.